Position Job Title: Marketing Consultant
Location: Toronto, Ontario
Reports to: Executive Director of Marketing and Communications
Toronto School of Management (TSoM) is an innovative college offering a broad range of career-focused programs in Business, Hospitality and Tourism, Big Data, Cybersecurity, and Accounting. We provide relevant programs which ensure our students meet the demands of todayâ€™s ever-changing job market.
At TSoM, we recognize the importance of real workplace experience. We offer co-op programs and have partnered with industry leaders to design and deliver innovative and career-centric programs. Our top priority is to provide students with the right combination of academic knowledge and the highest quality hands-on experience to take their careers to the next level. Our experienced faculty deliver the highest quality of education, using their expertise to help you achieve your full potential.
This role will suit an enthusiastic marketing professional with the ability to hit the ground running and excel in a fast-paced and target-driven environment. You should also have a sound understanding and proven experience in delivering highly engaging marketing materials for digital and traditional marketing, social media, and SEO.
The ideal candidate should have excellent copywriting, communication skills, creative flair, and the ability to thrive in a pressured environment, where you will work to tight deadlines in order to achieve the best results are pre-requisites for this role.
â€¢ Evaluate the marketing and advertising needs of TSoM by understanding the characteristics of the education programs offered by TSoM;
â€¢ Develop strategies and related content for direct and digital marketing and advertising campaigns, and implement such strategies with the support of the marketing team of TSoM;
â€¢ Advise the marketing team and other relevant departments of TSoM regarding the marketing, advertising or sales promotion opportunities and strategies;
â€¢ Develop and implement marketing and digital marketing campaigns focusing on the target market of TSoM;
â€¢ Conduct post campaign analysis to measure and report on marketing and advertising metrics to the management on what furthers steps need to be taken to develop the marketing strategy of TSoM;
â€¢ Be in-charge of maintaining social media accounts of TSoM by creating social media content and share content daily on the social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Tiktok, and YouTube and also manage customer reviews and testimonials posted on the said social media platforms of TSoM;
â€¢ Oversee the creation of content for websites, videos, blogs, newsletters and webinars;
â€¢ Organizes and facilitates workshops, webinars, meetings, and info sessions for publicity purposes;
â€¢ Expands the reach to different partners by creative judgment in designing marketing promotional tools such as banners, flyers, posters, viewbooks, websites, etc.;
â€¢ Arrange interviews, news conferences and other media events;
â€¢ Oversee the development of digital assets for; emails (staff, faculty, and students), website content, portal updates, and internal communication;
â€¢ Implements global campaigns for lead generation purposes; and
â€¢ Maintains strong public relations with students at TSoM.
Education and Experience
â€¢ University degree or college diploma in Marketing, Communications, or a related field;
â€¢ Minimum of 1 year experience working in a marketing role for a private or public college/university; and
â€¢ Proven experience working in an international organization in digital marketing or equivalent roles.
Knowledge and Skills
â€¢ Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign and Premiere Pro is an asset;
â€¢ Strong copywriting and verbal communication skill;
â€¢ Self-directed and flexible to work well independently and in a team environment;
â€¢ Ability to multi-task and work under pressure and meet tight deadlines;
â€¢ Ability to work in a fast-paced team environment;
â€¢ Possess strong analytical skills;
â€¢ Proficiency in MS Office;
â€¢ Strong Public Relations skills;
â€¢ Confidence and willingness to participate in marketing content to promote TSoM; and
â€¢ Proficiency in languages other than English and French are an added advantage.
Toronto School of Management is an equal opportunity employer, and as such, positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
TSoM is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disability Act (AODA). If you require accommodations for a disability during any stage of the recruitment process, please indicate this in your cover letter.